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Brand guide » History » Revision 6

Revision 5 (ipanova@redhat.com, 11/09/2018 04:49 PM) → Revision 6/15 (ipanova@redhat.com, 11/09/2018 05:00 PM) 

NOTE: Current a draft. See examples from other projects here: community.redhat.com/brandguide/ 

 ## Key Message 

 Pulp helps you fetch, upload, organize, and distribute software packages. 

 ## Visual Style 

 ### Logo 

 With words: 

 ![](https://docs.pulpproject.org/en/pulpproject.org_images/pulp_logo_big.png) 

 [SVG version](https://pulp.plan.io/attachments/496241) 

 Without words: 

 ![](https://docs.pulpproject.org/en/pulpproject.org_images/pulp_logo.png) 

 [SVG version:](https://pulp.plan.io/attachments/496242) 

 Black and white: 

 [SVG black on white version](https://pulp.plan.io/attachments/515134)   
 [SVG white on black version](https://pulp.plan.io/attachments/515133) ![](https://docs.pulpproject.org/en/pulpproject.org_images/white_on_black.svg) 

 ### Colors 

 Logo colors: PMS 368 C, PMS 660 C, PMS 144 C 

 ## Elevator Pitches 

 ### 25 Words 

 Pulp fetches, uploads, organizes, and distributes software packages. For example a Python package. Mirror and mix software repositories, test them, and then go into production. 

 ### 50 Words 

 Pulp fetches, uploads, organizes, and distributes software packages. For example a Python or RPM package. Pulp downloads remote packages either immediately, as-needed, or upload your own packages. Then mirror, mix, or organize them. Use Pulp to publish the repository of packages for use by pip, yum/dnf, etc. 

 ### 100 Words 

 Pulp fetches, uploads, organizes, and distributes software packages. For example a Python or RPM package. Pulp downloads remote packages either immediately, as-needed, or upload your own packages. Then mirror, mix, or organize them. Use Pulp to publish the repository of packages for use by pip, yum/dnf, etc. 

 For system administrators, being able to sync packages to test machines before rolling all updates out to consumers increases stability and confidence. Also storing older versions and rolling back changes is easier. 

 For developers, Pulp can support a continuous integration pipeline that test and versions software against ever-changing dependency stacks. 

 ## Print Materials 

 A Pulp-themed bookmark template is available that can be customized and printed. It is attached to this page.